Turning SXSW disappointment into a web-based alternative

For greater than 30 years music careers have been made at showcases on the South By South West competition in Austin, Texas.

But when it grew to become one of many first music festivals to be cancelled due to coronavirus, musicians have been not noted of pocket and with out a platform to carry out on.

That’s when varied music our bodies, often called the British Music Embassy, banded collectively to create a gig to be performed throughout the BBC and on-line.

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