Yoyo Ovi… Another Amazon Steps Out Bold
Everything it is advisable dwell nicely
A eager observer of the Nigerian leisure business might simply inform that days are gone when males dominated the business; when main live shows had been staged with out a single feminine artiste on the invoice.
Today, the women appear to have discovered their voices and breaking new grounds.
From the likes of Tiwa Savage to Omawumi, Waje, Seyi Shay, Yemi Alade, Teni, Simi, Niniola, Chidinma and others, the story has fully modified. Even within the DJ division, the women should not doing badly, with the likes of DJ Cuppy, DJ Nana, DJ Okay Switch and others giving the blokes a run for his or her cash. Indeed, the Amazons have arrived.
Just not too long ago, quick rising feminine singer, Yoyo Ovi, made a noticeable influence on the music scene with the discharge of her new EP, Fear. With songs resembling Soni, Anu, Fear, Danger and Wild, the younger music expertise has put her proper foot ahead in appears to be like to be an thrilling profession.
At the listening get together, which was staged on the Rhapsody’s, GRA, Ikeja, Lagos, visitors had the chance of watching the low-cut sporting artiste carry out all of the songs dwell on stage, together with a few remixes she had performed up to now. Media advertising firm, MediaBX NG, who shall be working with Yoyo Ovi going ahead, sponsored the listening session.
Born Uyoyou Ovririe, Yoyo Ovi launched her first single titled Yoyo in 2015. The Afropop artiste, who hails from Delta State, adopted her debut single with covers of Evi Edna Ogholi’s hit tracks, Ririovara and Obaro. Thereafter, she launched I do and My Way in 2018. She adopted up with Soni and Anu in 2019.
On the selection of the title for her debut EP, she defined, “Fear is something I had to overcome to become my authentic self. I had to become comfortable with my brand and not afraid to express my sound,” she mentioned.
Meanwhile, Soni has been nicely acquired by followers because it was launched in September 2019. For Yoyo, “Like most of my songs, the single was inspired by an experience from a past relationship. I couldn’t keep up with the lies and low level of commitment,” she revealed.
Describing herself as Love Ambassador, Yoyo mentioned she hopes to make use of her music to ship the message of affection and to her followers.
However, music was really not on Yoyo’s radar till she received the Glo Rock ‘n’ Rule Beauty Pageant in 2011, the place she showcased her singing expertise. A graduate of Botany from the University of Calabar, Cross River State, she is now decided to make the very best out of her music profession, already setting the tone with Fear.
“I was born with my singing talent, but it was in 2015 that I dropped my debut single titled Yoyo. I think this was the perfect time to drop my EP; I have been consistently releasing songs over the years since my debut.”
On her affect, she mentioned, “I look up to them because of their hard work, dedication and passion with which they have chased their music dreams and made great success. The likes of Tiwa Savage, Davido, Yemi Alade and others.”
Of course, her journey within the music business is just not with out challenges.
“The major challenge is not being signed to a record label yet; that has left me with the sole financial responsibility of the brand, which has not been easy at all, considering all that goes into releasing songs and promoting them to be heard.”
Meanwhile, masking Evi Edna’s track was a deliberate determination by Yoyo, who sings with a lot confidence in her voice.
“Both songs have been my favourites since childhood; it was an honor for me to grow up and make my versions. I did it to remind my generation of the good old days,” she enthused.
Asked the place she hopes to be in 5 years, she mentioned, “More Music, making my mark in the Entertainment industry and putting my name on the World Music Map. I will be a global superstar in five years for Sure; God’s Grace is already sufficient for me,” she declared.
As for a way far she will go within the business, it’s now a matter of time.